Jobs in Markham

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Within 25 km of Markham

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Recrute Action

Senior Marketing Manager - Customer Engagement

Toronto, ON, M4W 1E6, Canada

Contract

Within 25 km of Markham · About 22.5 km from the city centre

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Job details

Job type: Contract
Experience: 8-10+ years of marketing experience.
Posted: Oct 9, 2026

Original job description

Senior Marketing Manager - Customer Engagement

This role requires strong strategic thinking, the ability to influence decision-making across multiple teams, and a proven track record of delivering measurable marketing impact. The Manager will work closely with MarTech and Personalization, Product, Distribution, Creative, Analytics, Customer Centricity and Technology teams to shape marketing plans, oversee execution, and ensure alignment with key business objectives. The successful candidate will continuously evaluate opportunities to leverage AI-driven insights, content generation, and workflow automation to improve marketing outcomes and member engagement.

What is in it for you:

Salaried: $50-55 per hour.

Incorporated Business Rate: $60-65 per hour.

16-month temporary job assignment

37.5-hour work week

Hybrid work with in-office days Tuesday to Thursday.

Responsibilities:

Lead the development of data-driven marketing strategies and integrated plans that support business goals.

Work closely with MarTech and Personalization, Product, Digital Experience, Customer Centricity and Distribution teams, providing strategic recommendations.

Develop and manage high-quality omni-channel marketing plans, ensuring messaging consistency, and brand alignment while delivering against KPIs and business outcomes.

Lead campaign planning, timelines, and prioritization across multiple initiatives and cross-functional teams.

Project manage multiple marketing programs concurrently, ensuring milestones, deliverables, and expectations are met.

Guide internal and external creative teams (including agency partners) to develop innovative marketing concepts, campaigns, and digital assets.

Partner with measurement and insights teams to develop and maintain reporting frameworks that evaluate campaign performance, identify optimization opportunities, and measure business impact. Present results, key insights, and recommendations to senior stakeholders and cross-functional partners.

Identify opportunities to improve processes, workflows, and operational effectiveness within the marketing team leveraging Generative AI solutions.

What you will need to succeed:

Required qualifications

University or college degree in marketing, communications, media, or related field.

8-10+ years of marketing experience. Proven experience developing and leading digital marketing strategies and campaigns.

Strong understanding of digital media, content strategy, and online marketing best practices.

Strong analytical skills with the ability to measure and optimize campaigns using insights and data. Experience with A/B testing, campaign optimization, and performance metrics.

Exceptional writing and editing abilities, with a talent for simplifying complex concepts into compelling marketing narratives.

Experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Customer Data Platform, Adobe Analytics, Voice dashboards, PowerBI).

Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Teams) and project management tools (e.g., Workfront, Smartsheet).

Experience in Group Benefits, healthcare, or related industries is highly valued.

Why Recruit Action?

Recruit Action (agency permit: AP-2504511) provides recruitment services through quality support and a personalized approach. As part of the screening process, some applications may be reviewed using artificial intelligence tools. Only candidates who meet the hiring criteria will be contacted.

# MFCJP00017332

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More about this job

Responsibilities

The Senior Marketing Manager will lead the development of data-driven marketing strategies and oversee the execution of omni-channel campaigns across cross-functional teams. They are responsible for managing project timelines, leveraging AI-driven insights to improve workflows, and presenting performance metrics to senior stakeholders.

Requirements

Candidates must possess a university or college degree and 8-10+ years of experience in digital marketing and strategy. Proficiency in MarTech tools, strong analytical capabilities, and excellent communication skills are required to succeed in this role.

Skills

Strategic thinking
Marketing strategy
Digital marketing
Campaign management
Data-driven marketing
MarTech
Salesforce Marketing Cloud
Adobe Customer Data Platform
Adobe Analytics
PowerBI
Generative AI
Project management
Content strategy
Analytical skills
Stakeholder management
Omni-channel marketing

Benefits

Hybrid work environment

Visa sponsorship

Not detected in the job text

Keywords

Marketing
Customer Engagement
MarTech
Personalization
Digital Experience
Generative AI
Workflow Automation
Salesforce Marketing Cloud
Adobe Customer Data Platform
Adobe Analytics
PowerBI
Workfront
Smartsheet
Group Benefits
Healthcare
Omni-channel
KPIs
Data-driven
Project Management
Content Strategy
Digital Media
A/B Testing
Performance Metrics
Stakeholder Management
Marketing Strategy

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