Role: Full-time Hybrid
About the Role
The Global Recruitment Officer – North America is responsible for supporting student recruitment,
engagement, and conversion activities across the North American market. The role manages prospective
student communications, CRM data, school and counsellor outreach, recruitment events, market
research, and data-driven recruitment planning throughout the annual recruitment cycle.
Key Responsibilities as a Global Recruitment Officer
Manage student recruitment and conversion activities across North America, from initial enquiry through application, offer acceptance, and enrolment.
Engage with prospective students, applicants, and offer holders through email, scheduled meetings, webinars, and personalised follow-ups.
Provide students with timely information regarding scholarships, webinars, CAS/Visa requirements, deadlines, and next steps.
Manage and maintain accurate student records and recruitment data within the CRM, including adding new students, updating statuses, and closing declined applications.
Follow up with offer holders and new enquiries to maximise engagement, application progression, and conversion.
Analyse recruitment data to identify high-performing regions, schools, universities, and potential growth markets.
Develop targeted outreach to high schools, university representatives, counsellors, and other
education stakeholders.
Build and maintain databases of schools, counselors, contacts, and historical student recruitment
activity.
Research, coordinate, and attend recruitment fairs, school visits, and other recruitment activities.
Develop recruitment calendars based on market data, recruitment priorities, events, and available budgets.
Follow up on leads generated through recruitment events and outreach activities.
Coordinate recruitment-related travel arrangements, event logistics, schedules, and estimated costs.
Collaborate with UK-based colleagues and internal stakeholders to share recruitment updates, market insights, and student information.
Respond to internal and external enquiries and provide timely support throughout the recruitment cycle.
Recruitment Cycle
Conversion Season (May–August):
Focus on offer-holder engagement, student meetings, CRM updates, follow-ups, new enquiries, and
enrollment conversion.
Manage offer-holder conversion and student engagement.
Conduct scheduled student meetings and consultations.
Communicate webinars, scholarships, CAS/Visa information, deadlines, and other relevant updates.
Process updated student lists and maintain CRM records.
Create records for new students and make initial contact.
Follow up with offer holders to encourage acceptance.
Contact new enquirers who have not yet applied.
Update and close records for declined students.
Monitor student progression and prioritise follow-up activity.
Recruitment Season (September–April):
Focus on recruitment fairs, school outreach, lead generation, market research, data analysis, event
planning, recruitment calendars, budgeting, and travel coordination.
Support recruitment fairs, school visits, outreach activities, and other recruitment initiatives.
Follow up with leads generated through recruitment activities.
Analyse historical and current recruitment data to identify priority markets.
Identify high-performing regions, schools, universities, and institutions.
Conduct targeted high school and counsellor outreach.
Research and establish new institutional contacts.
Plan and organise recruitment events based on data and market opportunities.
Develop and maintain the recruitment calendar.
Support recruitment budgeting and cost planning.
Coordinate travel and event logistics.
Prepare the pipeline and market activity for the upcoming conversion cycle.Skills & Experience
Experience in international student recruitment, higher education, admissions, education consulting, sales, business development, or a related field.
Experience managing prospective students, applicants, leads, or customer/client pipelines.
Strong CRM and database management skills.
Strong analytical skills with the ability to interpret recruitment data and translate insights into actionable recruitment strategies.
Experience conducting outreach to schools, universities, counsellors, or other external stakeholders.
Experience planning or attending recruitment fairs, educational events, school visits, or similar activities. Strong written and verbal communication skills.
Excellent relationship-building and stakeholder management skills.
Strong organisational and time-management abilities.
Ability to manage multiple priorities across different stages of the recruitment cycle.
Strong attention to detail and accuracy in maintaining student and recruitment records.
Ability to work independently while collaborating effectively with geographically dispersed teams.
Experience coordinating travel, events, schedules, budgets, and logistics is an advantage.
Ability to work flexibly across different time zones and collaborate with UK-based teams.
Studied or worked in Leicester University
Core Competencies
Student Recruitment & Conversion
Relationship Management
CRM & Data Management
Market Research & Analysis
Lead Generation & Pipeline Management
School & Institutional Outreach
Event & Recruitment Planning
Stakeholder Engagement
Communication & Influencing
Project Coordination
Organization & Time Management
Data-Driven Decision Making
Budget & Logistics Coordination
Cross-Cultural Communication
Customer/Student Experience
