Director of Sales
Location: Vaughan, ON
Position type: Full-time
Compensation: $140,000 base salary plus commission
Reports to: President
About Our Client
Our client is a leading North American provider of high-quality ventilation, duct, and exhaust solutions. Known for technical expertise, innovation, and customer service, the company offers a collaborative, entrepreneurial environment where leaders can directly influence business growth.
About the Opportunity
Our client is seeking a Director of Sales to lead its North American sales strategy, sales organization, and revenue growth initiatives across Canada and the United States.
Reporting directly to the President, you will oversee Regional Sales Managers, strengthen representative and distributor partnerships, and identify opportunities to expand into new markets. This is a hands-on leadership role that combines strategic planning and team development with direct territory management and customer engagement.
You will also oversee pricing, forecasting, and marketing initiatives, working closely with operations, engineering, and customer service to achieve revenue and profitability objectives.
Key Responsibilities
- Develop and execute annual and long-term sales plans aligned with revenue, profitability, and market share targets.
- Lead, coach, and develop Regional Sales Managers, establishing clear expectations, performance goals, and development plans.
- Build and strengthen relationships with representative firms, distributors, and channel partners across Canada and the U.S.
- Identify new business opportunities, expand territory coverage, and onboard and develop new sales representatives.
- Maintain an active role in your own sales territory, building customer relationships and supporting business development.
- Develop pricing strategies by product line and region, protecting margins while responding to tariffs, material costs, and market conditions.
- Own revenue forecasting, pipeline management, and sales reporting, ensuring consistent use of CRM systems, dashboards, and KPIs.
- Oversee marketing campaigns and initiatives that support lead generation, customer engagement, and revenue growth; measure performance and ROI.
- Develop sales tools, training, and processes that improve team effectiveness and product knowledge.
- Provide market intelligence, competitive insights, and customer feedback to inform product development and executive decision-making.
- Collaborate with operations, engineering, marketing, and customer service to align business priorities and deliver a strong customer experience.
- Travel throughout North America to meet customers and representatives, support field sales, and attend industry events.
Qualifications
- 10+ years of progressive sales leadership experience, ideally in HVAC, with national or multi-region responsibility.
- A demonstrated record of leading sales leaders, developing successful teams, and delivering sustained revenue growth.
- Strong experience managing representative firms, distributors, and channel partnerships within HVAC, ventilation, industrial products, or manufacturing.
- Proven ability to develop strategic sales plans, territory structures, forecasting models, and market expansion strategies.
- Experience contributing to executive discussions on budgeting, profitability, business planning, and growth initiatives.
- Ability to balance strategic leadership with hands-on sales execution and territory development.
- Strong analytical and commercial skills, including pricing, margin management, and sales performance analysis.
- Excellent communication, presentation, negotiation, and cross-functional collaboration skills.
- Engineering or technical background preferred; experience with ventilation or exhaust products is an asset.
- Willingness to travel extensively throughout Canada and the United States, with convenient access to a major international airport.
This role is based in Vaughan, Ontario, and requires frequent travel throughout North America.
This is a newly created position. Our client does not use artificial intelligence to screen, assess, or select applicants for this position. Our client is an equal opportunity employer. Accommodations are available upon request throughout the recruitment process and employment relationship.
