Jobs in Markham

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Within 25 km of Markham

Added 2 months ago
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Staples Canada

B2B Salesforce Business Analyst

Richmond Hill, ON, Canada

Full-time

Within 25 km of Markham · About 14 km from the city centre

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Job details

Job type: Full-time
Experience: 4–7+ years of experience in Business Analysis, CRM, or Salesforce-related roles
Posted: Jun 19, 2026

Original job description

Some of what you will do:

Bridge business needs and Salesforce capabilities to drive scalable solutions that improve sales

effectiveness, customer experience, and operational efficiency. Lead requirements definition, solution

design, and delivery of enhancements across CRM, automation, and AI enablement initiatives.

Specifically, You Will:

Business Analysis & Requirements Gathering: 40%

Partner with Sales, Marketing, Service, and Operations teams to identify business needs and translate them into clear, actionable requirement

Facilitate workshops to define processes, pain points, and opportunity areas

Document business requirements, user stories, and acceptance criteria

Solution Design & Implementation: 30%

Collaborate with Salesforce Admins and developers to design scalable solutions leveraging platform capabilities

Ensure alignment between business objectives and system design

Support configuration decisions across workflows, automation, and cross-system integrations, including defining data flows and system interactions across Salesforce and connected platforms.

Define and document integration requirements across Salesforce and upstream/downstream systems

Partner with IT on scalable integration patterns (APIs, middleware)

Salesforce Optimization & Transformation 20%

Lead initiatives to improve pipeline visibility, lead management, and seller workflows

Support CRM modernization efforts, including consolidation of Salesforce instances and rationalization of integrations, data models, and cross-system workflows

Contribute to rollout of AI capabilities (e.g., lead nurturing, case deflection, next best action)

Reporting & Optimization 10%

Define reporting requirements and ensure dashboards align to KPIs and business outcomes

Partner with analytics teams to track ROI and performance impact of CRM initiatives

Physical Environment/Working Conditions:

Office environment

This role involves 15% travel through Canada and the USA.

Some of what you need:

4–7+ years of experience in Business Analysis, CRM, or Salesforce-related roles

Experience leading cross-functional initiatives and system implementations

Experience working with sales and marketing organizations in a B2B environment

Salesforce Business Analyst or Administrator Certification required

Strong understanding of Salesforce platform capabilities and CRM best practices

Experience with sales processes, pipeline management, and customer lifecycle

Excellent analytical, problem-solving, and critical thinking skills

Strong facilitation and stakeholder management skills

Ability to translate complex business needs into structured solutions

Familiarity with Agile methodology and project delivery frameworks

Understanding of integration concepts.

Ability to map end-to-end business processes across multiple systems

Some of what you will get:

Associate discount

Health and Dental benefits

RRSP/DPSP

Performance bonuses

Learning & Development programs

And more…

We value transparency in our hiring processes. Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy.

About the Team

At Staples Canada we are dynamic, inspiring partners to our customers and the communities in which we live. As The Working and Learning Company, we inspire people to work smarter, learn more and grow every day. We’re looking for curious, approachable, and passionate individuals who love finding solutions. If that’s you, let’s work, learn, and grow together.

We are building an inclusive and diverse team

Staples Canada is continuously working towards creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.

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More about this job

Responsibilities

Bridge business needs and Salesforce capabilities to drive scalable solutions for sales effectiveness and operational efficiency. Lead requirements definition, solution design, and the delivery of CRM, automation, and AI enablement initiatives.

Requirements

Requires 4-7+ years of experience in Business Analysis or Salesforce roles with a mandatory Salesforce Business Analyst or Administrator Certification. Must have experience in B2B environments and a strong understanding of CRM best practices and integration concepts.

Skills

Business Analysis
Salesforce Administration
Requirements Gathering
Solution Design
CRM Optimization
Stakeholder Management
Agile Methodology
Process Mapping
Integration Design
Data Modeling
KPI Reporting
B2B Sales Processes

Benefits

Associate Discount
Health Benefits
Dental Benefits
RRSP/DPSP
Performance Bonuses
Learning & Development Programs

Visa sponsorship

Not detected in the job text

Keywords

Salesforce
CRM
B2B
Business Analyst
AI Enablement
User Stories
Acceptance Criteria
APIs
Middleware
Pipeline Management
Lead Management
Agile
Salesforce Certification
Data Flows
KPIs
CRM Modernization

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