The Company
A growing natural health and wellness organisation dedicated to making high-quality, science-backed products accessible to consumers. With a focus on innovation, education and customer wellbeing, this organisation continues to expand its retail presence across Canada.
The Role
A permanent opportunity is available for an Associate Trade Marketing Manager to lead integrated retail marketing programmes across grocery, pharmacy, mass-market and independent channels. Working closely with Key Account Managers, this individual will develop impactful campaigns, strengthen retail partnerships and drive shopper engagement, brand visibility and measurable sales growth.
Responsibilities
- Develop and execute integrated 360° retail marketing campaigns, including digital, social, PR, retail media and in-store activations.
- Partner with Key Account Managers to present marketing programmes to retail buyers and support account growth.
- Manage channel budgets, analyse campaign performance and measure return on investment.
- Coordinate creative briefs, promotional materials and approvals with internal design teams, vendors and external agencies.
- Coach and support trade marketing team members, standardising processes and reporting.
- Plan, execute and represent the organisation at B2B trade shows.
- Establish clear goals, provide feedback and support team development, onboarding and performance management.
- Ensure marketing activities comply with organisational policies and applicable workplace, privacy and safety requirements.
Requirements
- Degree in Marketing, Business, Communications or a related field, or equivalent experience.
- 2–5+ years of experience in marketing, trade marketing or strategic planning.
- Knowledge of shopper marketing, retail media, point-of-sale development and campaign execution.
- Experience managing budgets, analysing ROI and using Excel or business intelligence tools.
- Strong project management, communication and cross-functional collaboration skills.
- Vendor management experience and the ability to manage multiple priorities.
- Previous Food, Drug & Mass (FDM) experience and people management experience are assets.
- Holistic Nutrition Certification is considered an asset.
Candidates with a passion for consumer marketing, retail partnerships and the natural health industry are encouraged to apply for this opportunity to make a meaningful impact on retail growth across Canada.
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